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Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen.

By: Storbacka, KajContributor(s): Lehtinen, Jarmo RPublication details: McGraw-Hill 2001Subject(s): Customer relations - ManagementLOC classification: HF5415.5 | Sto.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.5 Sto. (Browse shelf (Opens below))	Available		H007658

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	HF5415.5 Sha. Revolutionize your customer experience /	HF5415.5 Smi. Meeting customer needs /	HF5415.5 Ste. Customer service on the Internet : building relationships, increasing loyalty, and staying competitive /	HF5415.5 Sto. Customer relationship management : creating competitive advantage through win-win relationship strategies /	HF5415.5 Web. Market-driven management : how to define, develop, and deliver customer value /	HF5415.5 Zei. Delivering quality service : balancing customer perceptions and expections /	HF5415.5 Zik. Customer relationship management : integrating marketing strategy and information technology /	Next

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