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Marketing strategy : a decision-focused approach / Orville C. Walker...... [ et al. ].

Contributor(s): Walker, Orville CPublication details: McGraw-Hill/Irwin 2003Edition: 4th edSubject(s): Marketing - ManagementLOC classification: HF5415.13 | Mar.Summary: Includes CD-ROM.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.13 Mar. (Browse shelf (Opens below))	Available		H004978

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Previous	HF5415.13 Mar. Marketing management and strategy : a reader /	HF5415.13 Mar. Marketing handbook /	HF5415.13 Mar. Marketing strategy : a decision-focused approach /	HF5415.13 Mar. Marketing strategy : a decision-focused approach /	HF5415.13 Mul. Marketing management : a strategic decision-making approach /	HF5415.13 Mur. Strategy and process in marketing /	HF5415.13 One. Developing a winning J. I. T. marketing strategy: the industrial marketer's guide /	Next

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Includes CD-ROM.

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