HELP Learning Resource Centre catalog › Details for: Marketing management : knowledge and skills /

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Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly.

By: Peter, J. PaulContributor(s): Donnelly, James HPublication details: McGraw-Hill/Irwin 2004Edition: 7th edSubject(s): Marketing - ManagementLOC classification: HF5415.13 | Pet.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.13 Pet. (Browse shelf (Opens below))	Available		H011466
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.13 Pet. (Browse shelf (Opens below))	Available		H011510

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Previous	HF5415.13 Pal. (The) marketing strategy desktop guide /	HF5415.13 Par. Developing successful marketing strategies : AMA marketing toolbox /	HF5415.13 Par. Strategic marketing management : a means-end approach /	HF5415.13 Pet. Marketing management : knowledge and skills /	HF5415.13 Pet. Marketing management : knowledge and skills /	HF5415.13 Pro. Marketing management : integrating theory and practice /	HF5415.13 Ros. Cases in strategic marketing /	Next

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