Advertising and prmotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

By: Belch, George EContributor(s): Belch, Michael APublication details: McGraw-Hill/Irwin 2004Edition: 6th edSubject(s): Advertising | Sales promotion | Communication in marketingLOC classification: HF5823 | Bel.
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