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Communicating globally : an integrated marketing approach / Don E. Schultz, Philip J. Kitchen.

By: Schultz, Don EContributor(s): Kitchen, Philip JPublication details: Palgrave 2000Subject(s): Export marketing | Export marketing - Management | Communication, International - ManagementLOC classification: HF1416 | Sch.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF1416 Sch. (Browse shelf (Opens below))	Available		H001824

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Previous	HF1416 Kee. Global marketing /	HF1416 Mac. International marketing : consuming globally, thinking locally /	HF1416 Ron. Best practices in international marketing /	HF1416 Sch. Communicating globally : an integrated marketing approach /	HF1416 Sto. International strategic marketing : a European perspective /	HF1416 Usu. International marketing : a cultural approach /	HF1416 Usu. Marketing across cultures /	Next

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