Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson.

By: Kerin, Roger AContributor(s): Peterson, Robert APublication details: Pearson/Prentice Hall 2004Edition: 10th edSubject(s): Marketing - Decision-making - Case studies | Marketing - Management - Case studiesLOC classification: HF5415.135 | Ker.
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