Marketing strategies : a twenty-first century approach / Ashok Ranchhod with contributions from Julie Tinson and Claire Gauzente.

By: Ranchhod, AshokContributor(s): Gauzente, ClairePublication details: Financial Tiems/Prentice Hall 2004Subject(s): Marketing | Marketing - Case studies | Marketing researchLOC classification: HF5415 | Ran.
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