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Your search returned 16 results.

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Fundamentals of marketing / William J. Stanton, Kenneth E. Miller, Roger A. Layton.

by Stanton, William J | Miller, Kenneth E.; Layton, Roger A.

Edition: 1st. Australian ed.Publication details: McGraw-Hill 1985Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Sta. (1).

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Cases in marketing / edited by Hanne Hartvig Larsen.

by Larsen, Hanne Hartvig.

Publication details: Sage Publications 1997Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415 Cas. (1).

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Marketing challenges : cases and exercises / Christopher H. Lovelock, Charles B. Weinberg.

by Lovelock, Christopher; Weinberg, Charles B.

Edition: 3rd ed.Publication details: McGraw-Hill 1993Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Mar. (1).

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5.
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Managing marketing linkages : text, cases, and readings / Frank V. Vespedes.

by Cespedes, Frank V.

Publication details: Prentice Hall 1996Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415 Ces. (1).

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6.
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Cases in marketing of services : an international collection / Arthur Meidan, Luiz Moutinho.

by Meidan, Arthur | Moutinho, Luiz.

Publication details: Addison-Wesley 1993Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Mei. (1).

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7.
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Essentials of marketing : text and cases / Geoff Lancaster, Lester Massingham.

by Lancaster, Geoff | Massingham, Lester.

Edition: 3rd ed.Publication details: McGraw-Hill 1999Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Lan. (2).

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8.
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(The) Financial Times marketing casebook / Levela Rickard and Kit Jackson.

by Rickard, Levela | Jackson, Kit.

Edition: 2nd ed.Publication details: Financial Times/Prentice Hall 2000Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Ric. (1), ELM LIBRARY (ELM)Call number: HF5415 Ric. (1).

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9.
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Crisis marketing : when bad things happen to good companies / Joe Marconi.

by Marconi, Joe | American Marketing Association.

Edition: 2nd ed.Publication details: American Marketing Association/NTC Business Books 1997Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.122 Mar. (1).

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10.
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Enterprise marketing management : the new science of marketing / Dave Sutton and Tom Klein.

by Sutton, Dave | Klein, Tom.

Publication details: J. Wiley 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Sut. (1).

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11.
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Marketing strategies : a twenty-first century approach / Ashok Ranchhod with contributions from Julie Tinson and Claire Gauzente.

by Ranchhod, Ashok | Gauzente, Claire.

Publication details: Financial Tiems/Prentice Hall 2004Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415 Ran. (1).

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12.
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(The) marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin

by Dibb, Sally | Simkin, Lyndon.

Edition: 2nd ed.Publication details: Thomson 2001Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415 Dib (1), HELP ACADEMY (HA)Call number: HF5415 Dib (1), HMC LibraryCall number: HF5415 Dib (1).

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13.
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HBR case studies : Marketing through minefields

by Marketing through minefields.

Publication details: Harvard Business Press 2008Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Har (1).

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Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery

by Jeffery, Mark.

Publication details: J. Wiley 2010Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.2 Jef (1).

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Connecting with consumers : marketing for marketplace realities / Allan J. Kimmel

by Kimmel, Allan J.

Publication details: Oxford University Press 2010Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5415 Kim (1).

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16.
Marketing : a critical textbook / Nick Ellis ... [et al.]

by Ellis, Nick.

Publication details: Sage Publications 2011Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5415 Mar (1).

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