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Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance / Richard Batterley.

By: Batterley, RichardPublication details: McGraw-Hill 2004Subject(s): Relationship marketing | Customer relationsLOC classification: HF5415.55 | Bat.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	HELP UNIVERSITY (HU) New Materials Shelf	HF5415.55 Bat. (Browse shelf (Opens below))	Available		H007680

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available	Next
Previous	HF 5415.5 Gal (The) Apple experience : secrets to building insanely great customer loyalty /	HF5415.5 Pee Customer relationship management /	HF5415.5 Pel It's all about service : how to lead your people to care for your customers /	HF5415.55 Bat. Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance /	HF5415.55 Bla. Customer equity : building and managing relationships as valuable assets /	HF5415.55 Bru. Relationship marketing : management of customer relationships /	HF5415.55 Chr. Relationship marketing : creating stakeholder value /	Next

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