Principles of advertising and IMC / Tom Duncan.
Publication details: McGraw-Hill/Irwin 2005Edition: 2nd edSubject(s): Brand name products - Marketing - Management | Communication in marketingLOC classification: HF5415.13 | Dun.| Item type | Current library | Call number | Status | Date due | Barcode |
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HELP UNIVERSITY (HU) New Materials Shelf | HF5415.13 Dun. (Browse shelf (Opens below)) | Available | H004886 | |
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HELP UNIVERSITY (HU) New Materials Shelf | HF5415.13 Dun. (Browse shelf (Opens below)) | Available | H004887 |
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| HF5415.13 Cra. Strategic marketing : cases and applications / | HF5415.13 Day. Market driven strategy : processes for creating value / | HF5415.13 Day. Market driven strategy : processes for creating value / | HF5415.13 Dun. Principles of advertising and IMC / | HF5415.13 Dun. Principles of advertising and IMC / | HF5415.13 Fif. Marketing strategy / | HF5415.13 Gui. Marketing management : strategies and programs / |
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