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Services marketing in Asia : a case book / Jochen Wirtz, Christopher Lovelock.

By: Wirtz, JochenContributor(s): Lovelock, ChristopherPublication details: Pearson/Prentice Hall 2005Subject(s): Service industries - Asia - Marketing - Case studies | Service industries - Asia - Management - Case studies | Customer services - Asia - Marketing - Case StudiesLOC classification: HD9980.5 | Wir.

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HD9980.5 Wir. (Browse shelf (Opens below))	Available		H000525

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Previous	HD9980.5 Mar. Marketing strategies for services : globalization, client-orientation, regulation /	HD9980.5 Pay. (The) essence of services marketing /	HD9980.5 Rus. Service marketing /	HD9980.5 Wir. Services marketing in Asia : a case book /	HD9980.5 Wri. (The) management of service operations /	HD9980.5 Zei. Services marketing /	HD9980.5 Fit Service management : operations, strategy, information technology /	Next

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