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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins.

Contributor(s): Calkins, Tim | Kellogg School of Management | Tybout, Alice MPublication details: J. Wiley 2005Subject(s): Brand name products | Brand name products - Marketing | Brand name products - Management | Customer relations - ManagementLOC classification: HD69 | B7Kel

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HD69 B7Kel (Browse shelf (Opens below))	Available		H001189

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Previous	HD69 B7Dec. From brand vision to brand evaluation : strategically building and sustaining brands /	HD69 B7For Brands laid bare : using market research for evidence-based brand management /	HD69 B7Kap (The) new strategic brand management : creating and sustaining brand equity long term /	HD69 B7Kel Kellogg on branding : the marketing faculty of the Kellogg School of Management /	HD69 B7Kel (The) breakaway brand : how great brands stand out /	HD69 B7Kel Best practice cases in branding : lessons from the world's strongest brands /	HD 69 B7Kel Strategic brand management : building, measuring, and managing brand equity /	Next

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