Market-driven thinking : achieving contextual intelligence / Arch G. Woodside
Publication details: Elsevier Butterworth-Heinemann 2005Subject(s): Marketing - Decision making | Marketing - Psychological aspects | Consumer behavior - Psychological aspectsLOC classification: HF5415.135 | Woo| Item type | Current library | Call number | Status | Date due | Barcode |
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HELP UNIVERSITY (HU) New Materials Shelf | HF5415.135 Woo (Browse shelf (Opens below)) | Available | H005003 |
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| HF5415.135 Tin. Marketing decisions / | HF5415.135 Tin. Marketing decisions / | HF5415.135 Cra Strategic marketing / | HF5415.135 Woo Market-driven thinking : achieving contextual intelligence / | HF5415.15 Bak. Product strategy and management / | HF5415.15 Bak. Product strategy and management / | HF5415.15 Bro. Competitive marketing strategy : dynamic manoeuvring for competitive position / |
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