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Making marketing happen : how great companies make strategic marketing planning work for them / Brian D. Smith

By: Smith, Brian DContributor(s): TitlePublication details: Elsevier / Butterworth-Heinemann 2005Subject(s): Marketing - Planning | Marketing - ManagementLOC classification: HF5415.13 | Smi

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Item type	Current library	Call number	Status	Date due	Barcode
Open Book Shelf	ELM LIBRARY (ELM) New Materials Shelf	HF5415.13 Smi (Browse shelf (Opens below))	Available		H004994

Previous	No cover image available	No cover image available	No cover image available	No cover image available	No cover image available		No cover image available	Next
Previous	HF5415.13 Mul Marketing management : a strategic decision-making approach /	HF5415.13 Pet Marketing management : knowledge and skills /	HF5415.13 Ree Strategic marketing planning /	HF5415.13 Smi Making marketing happen : how great companies make strategic marketing planning work for them /	HF5415.13 Smi Creating market insight : how firms create value from market understanding /	HF 5415.13 Str Marketing and management models : a guide to understanding and using business models /	HF5415.13 Wes Strategic marketing : creating competitive advantage /	Next

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