Your search returned 2 results.

1.
Advertising research : the Internet, consumer behavior, and strategy / George Zinkhan, editor.

Publication details: American Marketing Association 2000Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5814 Adv. (1).

2.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer, Kelly L. Haws

by Bearden, William O | Netemeyer, Richard G | Haws, Kelly L.

Edition: 3rd ed.Publication details: Sage Publications 2011Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.3 Han (1).

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