Creating corporate reputations : identity, image, and performmance / Grahame Dowling.

By: Dowling, GrahamePublication details: Oxford University Press 2001Subject(s): Corporate image | Corporations - Public relations - Case studies | Brand name products - ManagementLOC classification: HD59.2 | Dow.
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HD59.2 Dow. (Browse shelf (Opens below)) Available H000926

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