Global brand integrity management : how to protect your product in today's competitive environment / Richard S. Post and Penelope N. Post
Publication details: McGraw-Hill 2007Subject(s): Brand name products | Trademark infringement - Prevention | Product counterfeiting - Prevention | Product managementLOC classification: HD69 | B7Pos| Item type | Current library | Call number | Status | Date due | Barcode |
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ELM LIBRARY (ELM) New Materials Shelf | HD69 B7Pos (Browse shelf (Opens below)) | Available | H012277 |
15433
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