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Your search returned 27 results.

1.
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Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas.

by Blattberg, Robert C | Getz, Gary; Thomas, Jacquelyn S.

Publication details: Harvard Business School Press 2001Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.55 Bla. (1), ELM LIBRARY (ELM)Call number: HF5415.55 Bla. (1).

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3.
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Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole.

by Donaldson, Bill | O'Toole, Tom.

Publication details: J. Wiley 2002Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.55 Don. (1).

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4.
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Relationship marketing management / Edward Little and Ebi Marandi.

by Little, Edward | Marandi, Ebi.

Publication details: Thomson Learning 2003Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.55 Lit. (1), HELP UNIVERSITY (HU)Call number: HF5415.55 Lit. (1).

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5.
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Relationship marketing : exploring relational strategies in marketing / John Egan.

by Egan, John.

Publication details: Financial Times/Prentice Hall 2001Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.55 Ega. (2), HELP UNIVERSITY (HU)Call number: HF5415.55 Ega. (1).

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6.
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Relationship marketing : management of customer relationships / Manfred Bruhn.

by Bruhn, Manfred.

Publication details: FT/Prentice Hall 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.55 Bru. (1), ELM LIBRARY (ELM)Call number: HF5415.55 Bru. (1).

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7.
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Relationship marketing : dialogue and networks in the e-commerce era / Richard J. Varey.

by Varey, Richard J.

Publication details: J. Wiley 2002Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.55 Var. (1), HELP UNIVERSITY (HU)Call number: HF5415.55 Var. (1).

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8.
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(The) SILK road to international marketing : profit and passion in global business / Tim Ambler and Chris Styles.

by Ambler, Tim | Styles, Chris.

Publication details: Financial Times/Prentice Hall 2000Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF1416 Amb. (1).

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9.
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Understanding business marketing and purchasing : an interaction approach / edited by David Ford on behalf of the IMP Group.

by Ford, David.

Edition: 3rd ed.Publication details: Thomson Learning 2002Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.1263 Und. (1).

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10.
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Successful customer relationship marketing : new thinking, new strategies, new tools for getting closer to your customers / Bryan Foss and Merlin Stone.

by Foss, Bryan | Stone, Marlin.

Publication details: Kogan Page 2001Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.55 Fos. (1).

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11.
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International marketing relationships / Sue Bridgewater and Colin Egan.

by Bridgewater, Sue | Egan, Colin.

Publication details: Palgrave 2002Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF1416 Bri. (1).

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12.
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Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballantyne.

by Christopher, Martin | Payne, Adrian; Ballantyne, David.

Publication details: Elsevier Butterworth-Heinemann 2002Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.55 Chr. (1), HELP UNIVERSITY (HU)Call number: HF5415.55 Chr. (1).

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13.
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Romancing the customer : maximizing brand value through powerful relationship management / Paul Temporal and Martin Trott.

by Temporal, Paul | Trott, Martin.

Publication details: J. Wiley 2001Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.55 Tem. (1).

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14.
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Leading through relationship marketing : how winning organisations leverage stakeholder relationships to improve business performance / Richard Batterley.

by Batterley, Richard.

Publication details: McGraw-Hill 2004Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.55 Bat. (1).

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15.
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Relationship selling / Mark W. Johnston, Greg W. Marshall.

by Johnston, Mark W | Marshall, Greg W.

Edition: 2nd ed.Publication details: McGraw-Hill/Irwin 2008Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5438.25 Joh (1).

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16.
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Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole

by Donaldson, Bill | O'Toole, Tom.

Edition: 2nd ed.Publication details: J. Wiley 2007Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.55 Don (1).

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17.
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Handbook of relationship marketing / Jagdish N. Sheth, Atul Parvatiyar, editors

by Sheth, Jagdish N | Parvatiyar, Atul.

Publication details: Sage Publications 2000Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.55 Han (1).

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18.
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Relationship marketing / Mark Godson

by Godson, Mark.

Publication details: Oxford University Press 2009Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.55 God (1).

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19.
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Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / Joseph Jaffe

by Jaffe, Joseph.

Publication details: J. Wiley 2007Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.5 Jaf (1).

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20.
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Marketing management : a relationship approach / Svend Hollensen

by Hollensen, Svend.

Edition: 2nd ed.Publication details: Financial Times/Prentice Hall 2010Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.55 Hol (1).

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