Your search returned 3 results.

1.
Marketing scales handbook : a compilation of multi-item measures / Gordon C. Bruner, Paul J. Hensel.

by Bruner, Gordon C | Hensel, Paul J.

Publication details: American Marketing Association 1994Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.2 Bru. (1).

2.
Scaling procedures : issues and applications / Richard G. Netemeyer, William O. Bearden, Subhash Sharma

by Netemeyer, Richard G | Bearden, William O | Sharma, Subhash | Title.

Publication details: Sage Publications 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: H61.27 Net (1).

3.
Scale development : theory and applications / Robert F. DeVellis

by DeVellis, Robert F.

Edition: 3rd ed.Publication details: Sage Publications 2012Availability: Items available for loan: FOUNDERS LIBRARY (S2)Call number: H 61.27 Dev (1).

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