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	1.	No cover image available Blue ocean strategy : how to create uncontested market space the competition irrelevant / W. Chan Kim, Renee Mauborgne. by Kim, W. Chan \| Mauborgne, Renee. Publication details: Harvard Business School Press 2005Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.153 Kim. (1). Place hold Add to cart (remove)
	2.	No cover image available Consumer tribes / edited by Bernard Cova, Robert V. Kozinets, Avi Shankar by Cova, Bernard \| Kozinets, Robert V \| Shankar, Avi. Publication details: Elsevier Butterworth-Heinemann 2007Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.32 Con (1). Place hold Add to cart (remove)
	3.	No cover image available (The) long tail : why the future of business is selling less of more / Chris Anderson by Anderson, Chris. Publication details: Hyperion 2006Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.127 And (1). Place hold Add to cart (remove)
	4.	No cover image available Top market strategy : applying the 80/20 rule / Elizabeth Rush Kruger by Kruger, Elizabeth Rush. Publication details: Business Expert Press 2011Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.127 Kru (1). Place hold Add to cart (remove)
	5.	Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renee Mauborgne by Kim, W. Chan \| Mauborgne. Renee. Edition: Expanded ed.Publication details: Harvard Business Review Press 2015Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF 5415.153 Kim (2). Place hold Add to cart (remove)
	6.	(The) nature of marketing : marketing to the swarm as well as the herd / Chuck Brymer. by Brymer, Chuck. Publication details: Palgrave Macmillan 2009Availability: Items available for loan: FOUNDERS LIBRARY (S2)Call number: HF 5415 Bry (1). Place hold Add to cart (remove)

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