Internal marketing : tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq.

By: Ahmed, Pervaiz KContributor(s): Rafiz, MohammedPublication details: Butterworth/Heinemann 2002Subject(s): Marketing - Management | Marketing - Management - Case studies | Marketing channels | Marketing channels - Case studiesLOC classification: HF5415.13 | Ahm.
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HF5415.13 Ahm. (Browse shelf (Opens below)) Available H004860

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