HELP Learning Resource Centre catalog › Results of search for 'au:"Blattberg, Robert C"'

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	1.	No cover image available Customer equity : building and managing relationships as valuable assets / Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas. by Blattberg, Robert C \| Getz, Gary; Thomas, Jacquelyn S. Publication details: Harvard Business School Press 2001Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.55 Bla. (1), ELM LIBRARY (ELM)Call number: HF5415.55 Bla. (1). Place hold Add to cart (remove)
	2.	Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin by Blattberg, Robert C \| Kim, Byung-Do \| Neslin, Scott A \| Springer (Obtain eBook from Library counter). Publication details: Springer 2008Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF 5415.125 Bla (1). Place hold Add to cart (remove)