Capture the mindshare and the market share will follow : the art and science of building brands / Libby Gill
Publication details: Palgrave Macmillan 2013ISBN: 9781137278517Subject(s): Branding (Marketing) | Business communication - Psychological aspectsLOC classification: HF | 5415.1255Item type | Current library | Call number | Status | Date due | Barcode |
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Open Book Shelf | HELP UNIVERSITY (HU) New Materials Shelf | HF 5415.1255 Gil (Browse shelf (Opens below)) | Available | H021337 |
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