Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan
Publication details: Pearson Education Ltd. 2019Edition: 5th global edISBN: 9781292314990Subject(s): Brand name products - ManagementLOC classification: HD | 69Online resources: HELP eBooks Repository Summary: http://library.help.edu.my/Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
eBooks | HELP UNIVERSITY (HU) New Materials Shelf | HD 69 Kel (Browse shelf (Opens below)) | Available | EB000457 |
There are no comments on this title.