(The) irrational consumer : applying behavioral economics to your business strategy / Enrico Trevisan
Publication details: Gower Publishing 2013ISBN: 9781472413444Subject(s): Consumer behavior | Economics - Psychological aspectsLOC classification: HF | 5415.32Item type | Current library | Call number | Status | Date due | Barcode |
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Open Book Shelf | ELM LIBRARY (ELM) New Materials Shelf | HF 5415.32 Tre (Browse shelf (Opens below)) | Available | H022505 |
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