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Your search returned 69 results.

21.
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(The) future of advertising : new media, new clients, new consumers in the television age / Joe Cappo.

by Cappo, Joe.

Publication details: McGraw-Hill 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5821 Cap. (1).

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23.
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Contemporary advertising / William F. Arens, Michael F. Weigold, Christian Arens

by Arens, William F | Weigold, Michael F | Arens, Christian.

Edition: 11th ed.Publication details: McGraw-Hill/Irwin 2008Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5821 Are (3), HELP ACADEMY (HA)Call number: HF5821 Are (3).

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24.
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Edition: 3rd ed.Publication details: Pearson/Prentice Hall 2007Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Clo (2). Damaged (1).

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25.
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J | Title.

Edition: 4th ed.Publication details: Thomson / South-Western 2006Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5821 Ogu (1).

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26.
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Essentials of contemporary advertising / William F. Arens, David H. Schaefer, Michael Weigold

by Arens, William F | Schaefer, David H | Weigold, Michael.

Edition: 2nd ed.Publication details: McGraw-Hill/Irwin 2009Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5821 Are (1), ELM LIBRARY (ELM)Call number: HF5821 Are (1).

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27.
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Advertising : principles and effective IMC practice / William Wells ... [et al.]

by Wells, William.

Publication details: Pearson/Prentice Hall 2007Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5821 Adv (2).

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28.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 8th ed.Publication details: McGraw-Hill/Irwin 2009Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5823 Bel (5).

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29.
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Kleppner's advertising procedure / W. Ronald Lane, Karen Whitehill King, J. Thomas Russell

by Lane, W. Ronald | King, Karen Whitehill | Russell, Thomas J.

Edition: 17th ed.Publication details: Pearson/Prentice Hall 2008Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5821 Lan (1).

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30.
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Advertising : principles and practice / Sandra Moriarty, Nancy Mitchell, William Wells

by Moriarty, Sandra | Mitchell, Nancy | Wells, William.

Edition: 8th ed.Publication details: Pearson/Prentice Hall 2009Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5821 Mor (1).

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31.
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Kellogg on advertising and media / edited by Bobby J. Calder

by Calder, Bobby J | J. L. Kellogg Graduate School of Management.

Publication details: J. Wiley 2008Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5826.5 Kel (1).

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32.
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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

by O'Guinn, Thomas C | Allen, Chris T | Semenik, Richard J.

Edition: 5th ed.Publication details: South-Western Cengage Learning 2009Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5821 Ogu (4), HELP UNIVERSITY (HU)Call number: HF5821 Ogu (1), ELM LIBRARY (ELM)Call number: HF5821 Ogu (1), HMC LibraryCall number: HF5821 Ogu (1), FOUNDERS LIBRARY (S2)Call number: HF5821 Ogu (1).

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33.
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Advertising by design : creating visual communications with graphic impact / Robin Landa

by Landa, Robin.

Publication details: J. Wiley 2004Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5823 Lan (2).

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34.
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(The) interplay of influence : news, advertising, politics, and the Internet / Kathleen Hall Jamieson, Karlyn Kohrs Campbell

by Jamieson, Kathleen Hall | Campbell, Karlyn Kohrs.

Edition: 6th ed.Publication details: Thomson/Wadsworth 2006Availability: Items available for loan: HELP ACADEMY (HA)Call number: P94 Jam (1).

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35.
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(The) fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon, Caroline Barfoot

by Burtenshaw, Ken | Mahon, Nik | Barfoot, Caroline.

Publication details: AVA Publishing 2006Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5823 Bur (2).

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36.
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Advertising and new media / Christina Spurgeon

by Spurgeon, Christina.

Publication details: Routledge 2008Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF6146 I58Spu (1).

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37.
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Manager's guide to marketing, advertising, and publicity / Barry Callen

by Callen, Barry.

Publication details: McGraw-Hill 2010Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415 Cal (1), HELP UNIVERSITY (HU)Call number: HF5415 Cal (2).

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38.
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(The) next evolution of marketing : connect with your customers by marketing with meaning / Bob Gilbreath

by Gilbreath, Bob.

Publication details: McGraw-Hill 2010Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Gil (1).

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39.
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

by Clow, Kenneth E.

Edition: 4th global ed.Publication details: Pearson 2010Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5823 Clo (1), HELP UNIVERSITY (HU)Call number: HF5823 Clo (4).

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40.
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Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens

by Arens, William F | Weigold, Michael F | Arens, Christian.

Edition: 13th ed.Publication details: McGraw-Hill/Irwin 2011Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5821 Are (1), ELM LIBRARY (ELM)Call number: HF5821 Are (2), HELP ACADEMY (HA)Call number: HF5821 Are (2).

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