Your search returned 2 results.

1.
Promotional strategy : managing the market communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.

by Engel, James F | Warshaw, Martin R.; Kinnear, Thomas C.

Edition: 8th ed.Publication details: Irwin/McGraw-Hill 1994Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Eng. (2).

2.
Advertising and sales promotion strategy / Gerard J. Tellis.

by Tellis, Gerard J.

Publication details: Addison-Wesley 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5823 Tel. (1).

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