Your search returned 133 results.

21.
Essentials of marketing : text and cases / Geoff Lancaster, Lester Massingham.

by Lancaster, Geoff | Massingham, Lester.

Edition: 3rd ed.Publication details: McGraw-Hill 1999Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Lan. (2).

22.
Cases in marketing management / Joseph P. Guiltinan, Gordon W. Paul.

by Guiltinan, Joseph P | Paul, Gordon W.

Publication details: McGraw-Hill 1992Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Gui. (1).

23.
Opening digital markets : battle plans and business strategies for Internet commerce / Walid Mougayar.

by Mougayar, Walid.

Edition: 2nd ed.Publication details: McGraw-Hill 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5548.32 Mou. (2), ELM LIBRARY (ELM)Call number: HF5548.32 Mou. (1).

24.
e-Marketing strategy / Ian Chaston.

by Chaston, Ian.

Publication details: McGraw-Hill 2001Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.1265 Cha. (2).

25.
Marketing in the new Asia / edited by Siew Meng Leong, Swee Hoon Ang, Chin Tiong Tan.

by Leong, Siew Meng; Ang, Swee Hoon; Tan, Chin Tiong.

Publication details: McGraw-Hill 2001Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.12 A7Mar. (2).

26.
Market research in practice / John Boyce.

by Boyce, John.

Publication details: McGraw-Hill 2002Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.2 Boy. (1).

27.
How to prepare a promotional plan / David Waller.

by Waller, David.

Publication details: McGraw-Hill 1998Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.123 Wal. (1).

28.
Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

by Peter, J. Paul | Olson, Jerry Corrie.

Edition: 6th ed.Publication details: McGraw-Hill/Irwin 2002Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.32 Pet. (1).

29.
Annual editions : marketing, 2002/2003 / John E. Richardson, editor.

by Richardson, John E.; Marketing.

Edition: 24th ed.Publication details: McGraw-Hill/Duskin 2002Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415 Ann. (1).

30.
Beyond "e" : 12 ways technology is transforming sales and marketing strategy / Stephen G. Diorio.

by Diorio, Stephen G.

Publication details: McGraw-Hill 2002Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5548.32 Dio. (1).

31.
Reputation marketing : building and sustaining your organization's greatest asset / Joe Marconi.

by Marconi, Joe.

Publication details: American Marketing Association/McGraw-Hill 2002Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD59.2 Mar. (1).

32.
Marketing strategy : a decision-focused approach / Orville C. Walker...... [ et al. ].

by Walker, Orville C.

Edition: 4th ed.Publication details: McGraw-Hill/Irwin 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Mar. (1).

33.
Global marketing : foreign entry, local marketing and global marketing / Johny K. Johansson.

by Johansson, Johny K.

Edition: 3rd ed.Publication details: McGraw-Hill/Irwin 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF1416 Joh. (2).

34.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly.

by Peter, J. Paul | Donnelly, James H.

Edition: 7th ed.Publication details: McGraw-Hill/Irwin 2004Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Pet. (2).

35.
Internet marketing : building advantage in the networked economy / Rafi A. Mohammed...... [ et al. ].

by Mohammed, Rafi.

Edition: 2nd ed.Publication details: McGraw-Hill 2003Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.1265 Int. (1), HELP ACADEMY (HA)Call number: HF5415.1265 Int. (1).

36.
Advertising and prmotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch.

by Belch, George E | Belch, Michael A.

Edition: 6th ed.Publication details: McGraw-Hill/Irwin 2004Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5823 Bel. (2), HELP UNIVERSITY (HU)Call number: HF5823 Bel. (1).

37.
International marketing / Philip R. Cateora, John L. Graham.

by Cateora, Philip R | Graham, John L.

Edition: 11th ed.Publication details: McGraw-Hill 2002Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF1416 Cat. (1).

38.
Annual editions : Internet and business, 2001/2002 / Robert W. Price, editor.

by Price, Robert W.; Internet and business.

Publication details: McGraw-Hill/Dushkin 2001Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.1265 Ann. (1).

39.
Annual editions : E-Business, 2001/2002 / Robert W. Price editor.

by Price, Robert W.; E-business.

Publication details: McGraw-Hill/Dushkin 2001Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.1265 Ann. (1).

40.
Marketing research : within a changing information environment / Joseph F. Hair, Robert P. Bush, David J. Ortinau.

by Hair, Joseph F | Bush, Robert P.; Ortinau, David J.

Edition: 2nd ed.Publication details: McGraw-Hill/Irwin 2003Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.2 Hai. (1), HELP UNIVERSITY (HU)Call number: HF5415.2 Hai. (2).

Copyright © 2023 HELP Learning Resource Centre. All Rights Reserved.

Powered by Koha