Your search returned 133 results.

81.
Think ASEAN! : rethinking marketing toward ASEAN Community 2015 / Philip Kotler, Hermawan Kartajaya, Hooi Den Huan

by Kotler, Philip | Kartajaya, Hermawan | Hooi, Den Huan.

Publication details: McGraw-Hill 2007Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.12 Kot (2), HELP ACADEMY (HA)Call number: HF5415.12 Kot (1).

82.
Business marketing : an Asian perspective / Lau Geok Theng

by Lau, Geok Theng.

Publication details: McGraw-Hill 2007Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.12 Lau (1), HELP UNIVERSITY (HU)Call number: HF5415.12 Lau (1).

83.
Strategic marketing / David W. Cravens, Nigel F. Piercy

by Cravens, David W | Piercy, Nigel F.

Edition: 9th ed.Publication details: McGraw-Hill 2009Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415.135 Cra (1), ELM LIBRARY (ELM)Call number: HF5415.135 Cra (1), HELP UNIVERSITY (HU)Call number: HF5415.135 Cra (1).

84.
Personality not included : why companies lose their authenticity and how great brands get it back / Rohit Bhargava

by Bhargava, Rohit.

Publication details: McGraw-Hill 2008Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.1255 Bha (2).

85.
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 5th ed.Publication details: McGraw-Hill 2009Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HD9980.5 Zei (2), HELP ACADEMY (HA)Call number: HD9980.5 Zei (1).

86.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch

by Belch, George E | Belch, Michael A.

Edition: 8th ed.Publication details: McGraw-Hill/Irwin 2009Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5823 Bel (5).

87.
Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer

by Lehmann, Donald R | Winer, Russell S.

Edition: 7th ed.Publication details: McGraw-Hill/Irwin 2008Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Leh (1).

88.
Customer obsession : how to acquire, retain, and grow customers in the new age of relationship marketing / Abaete de Azevedo and Ricardo Pomeranz

by Azevedo, Abaete de | Pomeranz, Ricardo.

Publication details: McGraw-Hill 2008Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HC79 C6Aze (2).

89.
Marketing strategy : a decision-focused approach / Orville C. Walker ... [et al.]

by Walker, Orville C.

Publication details: McGraw-Hill Australia 2009Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Mar (2).

90.
The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI / Leslie H. Moeller and Edward C. Landry ; Theodore Kinni

by Moeller, Leslie H | Landry, Edward C | Kinni, Theodore B.

Publication details: McGraw-Hill 2009Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF5415.13 Moe (1).

91.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donelly

by Peter, J. Paul | Donelly, James H.

Edition: 9th ed.Publication details: McGraw-Hill/Irwin 2009Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.13 Pet (1), HELP UNIVERSITY (HU)Call number: HF5415.13 Pet (1).

92.
Strategies for the green economy : opportunities and challenges in the new world of business / Joel Makower

by Makower, Joel.

Publication details: McGraw-Hill 2009Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5413 Mak (1).

93.
International marketing / Philip R. Cateora ... [et al.]

by Cateora, Michael.

Publication details: McGraw-Hill 2009Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: HF1009.5 Int (1), ELM LIBRARY (ELM)Call number: HF1009.5 Int (3).

94.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

by Perreault, William D | Cannon, Joseph P | McCarthy, E. Jerome.

Edition: 17th ed.Publication details: McGraw-Hill/Irwin 2009Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415 Per (2).

95.
Sports marketing / Sam Fullerton

by Fullerton, Sam.

Edition: 2nd ed.Publication details: McGraw-Hill 2010Availability: Items available for loan: HELP UNIVERSITY (HU)Call number: GV716 Ful (1).

96.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker

by Mullins, John W | Walker, Orville C.

Edition: 7th ed.Publication details: McGraw-Hill 2010Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.13 Mul (1), HELP UNIVERSITY (HU)Call number: HF5415.13 Mul (1).

97.
Marketing / Dhruv Grewal, Michael Levy

by Grewal, Dhruv | Levy, Michael.

Edition: 2nd ed.Publication details: McGraw-Hill/Irwin 2010Availability: Items available for loan: FOUNDERS LIBRARY (S2)Call number: HF5415 Gre (1), ELM LIBRARY (ELM)Call number: HF5415 Gre (1).

98.
International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 14th ed.Publication details: McGraw-Hill/Irwin 2009Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF1416 Cat (2), HELP ACADEMY (HA)Call number: HF1416 Cat (1).

99.
Get content get customers : turn prospects into buyers with content marketing / Joe Pulizzi, Newt Barrett

by Pulizzi, Joe | Barrett, Newt.

Publication details: McGraw-Hill 2009Availability: Items available for loan: ELM LIBRARY (ELM)Call number: HF5415.127 Pul (1).

100.
Marketing management / Greg W. Marshall, Mark W. Johnston

by Marshall, Greg W | Johnston, Mark W.

Publication details: McGraw-Hill/Irwin 2010Availability: Items available for loan: HELP ACADEMY (HA)Call number: HF5415.13 Mar (1), HELP UNIVERSITY (HU)Call number: HF5415.13 Mar (1), ELM LIBRARY (ELM)Call number: HF5415.13 Mar (1).

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