Capture the mindshare and the market share will follow : the art and science of building brands / Libby Gill

By: Gill, LibbyPublication details: Palgrave Macmillan 2013ISBN: 9781137278517Subject(s): Branding (Marketing) | Business communication - Psychological aspectsLOC classification: HF | 5415.1255
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HF 5415.1255 Gil (Browse shelf (Opens below)) Available H021337

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