Marketing strategy and competitive positioning / Graham Hooley ... [et al.]

Contributor(s): Hooley, Graham | ProQuest LibCentralPublication details: Pearson Education Limited 2020Edition: 7th edISBN: 9781292276571Subject(s): Target marketing | Marketing - ManagementLOC classification: HF | 5415.127Online resources: HELP eBooks Repository
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eBooks eBooks HELP UNIVERSITY (HU)
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HF 5415.127 Mar (Browse shelf (Opens below)) Available EB000316

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