Kapferer, Jean-Noel
(The) new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer - 4th ed. - Kogan Page 2008
15619
Brand name products - Management
HD69 / B7Kap
(The) new strategic brand management : creating and sustaining brand equity long term / Jean-Noel Kapferer - 4th ed. - Kogan Page 2008
15619
Brand name products - Management
HD69 / B7Kap