(The) new strategic brand management : creating and sustaining brand equity long term / (Record no. 10564)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00432 a2200145 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607155301.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 |
| Item number | B7Kap |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kapferer, Jean-Noel |
| 245 ## - TITLE STATEMENT | |
| Title | (The) new strategic brand management : creating and sustaining brand equity long term / |
| Statement of responsibility, etc. | Jean-Noel Kapferer |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Kogan Page |
| Date of publication, distribution, etc. | 2008 |
| 501 ## - WITH NOTE | |
| With note | 15619 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products - Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HD69 B7Kap |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2008-05-10 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 10.05.2008 | HD69 B7Kap | H012563 | 07.06.2023 | Open Book Shelf |