Aaker, David A.
Brand relevance : making competitors irrelevant / David A. Aaker - Jossey-Bass 2011
19380
Brand name products
Branding (Marketing)
Technological innovations
HD69 / B7Aak
Brand relevance : making competitors irrelevant / David A. Aaker - Jossey-Bass 2011
19380
Brand name products
Branding (Marketing)
Technological innovations
HD69 / B7Aak