Brand relevance : making competitors irrelevant / (Record no. 14195)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00429 a2200157 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607174609.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 |
| Item number | B7Aak |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 ## - TITLE STATEMENT | |
| Title | Brand relevance : making competitors irrelevant / |
| Statement of responsibility, etc. | David A. Aaker |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Jossey-Bass |
| Date of publication, distribution, etc. | 2011 |
| 501 ## - WITH NOTE | |
| With note | 19380 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Technological innovations |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HD69 B7Aak |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date received | Total Checkouts | Full call number | Barcode | Date last transaction | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 06.04.2011 | HD69 B7Aak | H016910 | 06.04.2011 | 07.06.2023 | Open Book Shelf | |||||||
| HELP ACADEMY (HA) | HELP ACADEMY (HA) | New Materials Shelf | 06.04.2011 | HD69 B7Aak | H016909 | 06.04.2011 | 07.06.2023 | Open Book Shelf | |||||||
| HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 21.05.2012 | HD69 B7Aak | H018262 | 06.04.2011 | 07.06.2023 | Open Book Shelf |