Brand relevance : making competitors irrelevant / David A. Aaker

By: Aaker, David APublication details: Jossey-Bass 2011Subject(s): Brand name products | Branding (Marketing) | Technological innovationsLOC classification: HD69 | B7Aak
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HD69 B7Aak (Browse shelf (Opens below)) Available H016910
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HD69 B7Aak (Browse shelf (Opens below)) Available H016909
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HD69 B7Aak (Browse shelf (Opens below)) Available H018262

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