Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch ; with contributions by Jorg Dietzel - 9th ed. - McGraw-Hill/Irwin 2012
20966
9780071314404
Advertising
Sales promotion
Communication in marketing
HF5823 / Bel
Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch ; with contributions by Jorg Dietzel - 9th ed. - McGraw-Hill/Irwin 2012
20966
9780071314404
Advertising
Sales promotion
Communication in marketing
HF5823 / Bel