Advertising and promotion : an integrated marketing communications perspective / George E. Belch and Michael A. Belch ; with contributions by Jorg Dietzel

By: Belch, George EContributor(s): Belch, Michael APublication details: McGraw-Hill/Irwin 2012Edition: 9th edISBN: 9780071314404Subject(s): Advertising | Sales promotion | Communication in marketingLOC classification: HF5823 | Bel
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HF5823 Bel (Browse shelf (Opens below)) Available H018104
Open Book Shelf Open Book Shelf ELM LIBRARY (ELM)
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Open Book Shelf Open Book Shelf HELP UNIVERSITY (HU)
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