Advertising and promotion : an integrated marketing communications perspective / (Record no. 15750)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00624 a2200205 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607175223.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | Bel |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071314404 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion : an integrated marketing communications perspective / |
| Statement of responsibility, etc. | George E. Belch and Michael A. Belch ; with contributions by Jorg Dietzel |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | McGraw-Hill/Irwin |
| Date of publication, distribution, etc. | 2012 |
| 501 ## - WITH NOTE | |
| With note | 20966 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HF5823 Bel |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2013-06-05 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2013-06-05 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2013-06-05 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Date last seen | 2013-06-05 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 09.04.2012 | HF5823 Bel | H018104 | 07.06.2023 | Open Book Shelf | |||||||
| ELM LIBRARY (ELM) | ELM LIBRARY (ELM) | New Materials Shelf | 09.04.2012 | HF5823 Bel | H018105 | 07.06.2023 | Open Book Shelf | |||||||
| HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 05.06.2013 | HF5823 Bel | H020017 | 07.06.2023 | Open Book Shelf | |||||||
| HELP UNIVERSITY (HU) | HELP UNIVERSITY (HU) | New Materials Shelf | 05.06.2013 | HF5823 Bel | H020018 | 07.06.2023 | Open Book Shelf |