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de Mooij, Marieke

Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij - 3rd ed. - Sage Publications 2010

22768

ISBN: 9781412970419

Subjects--Topical Terms:
Target marketing - Cross-cultural studies
Advertising - Cross-cultural studies
Consumer behavior - Cross-cultural studies

LC Class. No.: HF / 5415.127

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