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Global marketing and advertising : understanding cultural paradoxes / (Record no. 17527)

000 -LEADER
fixed length control field	00601 a2200193 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607212611.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF
Item number	5415.127
--	Dem
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781412970419
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	de Mooij, Marieke
245 ## - TITLE STATEMENT
Title	Global marketing and advertising : understanding cultural paradoxes /
Statement of responsibility, etc.	Marieke de Mooij
250 ## - EDITION STATEMENT
Edition statement	3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Sage Publications
Date of publication, distribution, etc.	2010
501 ## - WITH NOTE
With note	22768
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Target marketing - Cross-cultural studies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising - Cross-cultural studies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Consumer behavior - Cross-cultural studies
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF 5415.127 Dem
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2013-06-19
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2013-06-19

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					ELM LIBRARY (ELM)	ELM LIBRARY (ELM)	New Materials Shelf	19.06.2013		HF 5415.127 Dem	H020117		07.06.2023	Open Book Shelf
					HELP ACADEMY (HA)	HELP ACADEMY (HA)	New Materials Shelf	20.08.2013		HF 5415.127 Dem	H020345		07.06.2023	Open Book Shelf