Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij
Publication details: Sage Publications 2010Edition: 3rd edISBN: 9781412970419Subject(s): Target marketing - Cross-cultural studies | Advertising - Cross-cultural studies | Consumer behavior - Cross-cultural studiesLOC classification: HF | 5415.127| Item type | Current library | Call number | Status | Date due | Barcode |
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ELM LIBRARY (ELM) New Materials Shelf | HF 5415.127 Dem (Browse shelf (Opens below)) | Available | H020117 | |
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HELP ACADEMY (HA) New Materials Shelf | HF 5415.127 Dem (Browse shelf (Opens below)) | Available | H020345 |
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