HELP Learning Resource Centre catalog

Normal view MARC view ISBD view

Katz, Helen

(The) media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz - 6th ed. - Routledge 2017

27834

ISBN: 9781138689169

Source: Rec-2019-05-13

Subjects--Topical Terms:
Advertising media planning
Mass media and business
Marketing channels

LC Class. No.: HF / 5826.5

Print
Add to your cart (remove)
Suggest for purchase
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)