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(The) media handbook : a complete guide to advertising media selection, planning, research, and buying / (Record no. 22524)

000 -LEADER
fixed length control field	00591 a2200205 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230607215051.0
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF
Item number	5826.5
--	Kat
037 ## - SOURCE OF ACQUISITION
Source of stock number/acquisition	Rec-2019-05-13
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781138689169
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Katz, Helen
245 ## - TITLE STATEMENT
Title	(The) media handbook : a complete guide to advertising media selection, planning, research, and buying /
Statement of responsibility, etc.	Helen Katz
250 ## - EDITION STATEMENT
Edition statement	6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Name of publisher, distributor, etc.	Routledge
Date of publication, distribution, etc.	2017
501 ## - WITH NOTE
With note	27834
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising media planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Mass media and business
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Marketing channels
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Open Book Shelf
--	HF 5826.5 Kat
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
Date last seen	2019-05-21

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Home library	Current library	Shelving location	Date acquired	Source of acquisition	Total Checkouts	Full call number	Barcode	Date last checked out	Price effective from	Koha item type
					HELP UNIVERSITY (HU)	HELP UNIVERSITY (HU)	New Materials Shelf	13.05.2019	Rec-2019-05-13		HF 5826.5 Kat	H025466		07.06.2023	Open Book Shelf