(The) media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz
Publication details: Routledge 2017Edition: 6th edISBN: 9781138689169Subject(s): Advertising media planning | Mass media and business | Marketing channelsLOC classification: HF | 5826.5Item type | Current library | Call number | Status | Date due | Barcode |
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Open Book Shelf | HELP UNIVERSITY (HU) New Materials Shelf | HF 5826.5 Kat (Browse shelf (Opens below)) | Available | H025466 |
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