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Minsky, Laurence

Global brand management : a guide to developing, building and managing an international brand / Laurence Minsky and Ilan Geva - Kogan Page Ltd. 2020

28166

ISBN: 9780749483609

Source: Rec-2019-12-06

Subjects--Topical Terms:
International business enterprises - Management
Brand name products - Management
Brand name products - Management - Case studies

LC Class. No.: HD / 69

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