Global brand management : a guide to developing, building and managing an international brand / (Record no. 22847)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00685 a2200217 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230607215156.0 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD |
| Item number | 69 |
| -- | Min |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Rec-2019-12-06 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749483609 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Minsky, Laurence |
| 245 ## - TITLE STATEMENT | |
| Title | Global brand management : a guide to developing, building and managing an international brand / |
| Statement of responsibility, etc. | Laurence Minsky and Ilan Geva |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Kogan Page Ltd. |
| Date of publication, distribution, etc. | 2020 |
| 501 ## - WITH NOTE | |
| With note | 28166 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International business enterprises - Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products - Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products - Management - Case studies |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Geva, Ilan |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | PP |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Open Book Shelf |
| -- | HD 69 Min |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date received | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last transaction | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HELP ACADEMY (HA) | HELP ACADEMY (HA) | New Materials Shelf | 06.12.2019 | Rec-2019-12-06 | HD 69 Min | H025672 | 11.12.2019 | 07.06.2023 | Open Book Shelf |