Global brand management : a guide to developing, building and managing an international brand / Laurence Minsky and Ilan Geva
Publication details: Kogan Page Ltd. 2020ISBN: 9780749483609Subject(s): International business enterprises - Management | Brand name products - Management | Brand name products - Management - Case studiesLOC classification: HD | 69| Item type | Current library | Call number | Status | Date due | Barcode |
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HELP ACADEMY (HA) New Materials Shelf | HD 69 Min (Browse shelf (Opens below)) | Available | H025672 |
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