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Katz, Helen E.

(The) media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen E. Katz - 8th ed. - Routledge, Taylor & Francis Group 2022

29682

ISBN: 9780367775568

Source: Rec-2023-02-07

Subjects--Topical Terms:
Advertising media planning
Multimedia systems

LC Class. No.: QA / 76.575

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