(The) media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen E. Katz

By: Katz, Helen EContributor(s): EMOPublication details: Routledge, Taylor & Francis Group 2022Edition: 8th edISBN: 9780367775568Subject(s): Advertising media planning | Multimedia systemsLOC classification: QA | 76.575
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Open Book Shelf Open Book Shelf HELP UNIVERSITY (HU)
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QA 76.575 Kat (Browse shelf (Opens below)) Available Q005439

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